Did Prada Just Make The “Worst. Perfume. Name. Ever”?

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Some of the most lavish fashion houses spend thousands of pounds creating a perfume campaign that will entice shoppers.

But one photo proved that all it takes is a little unfortunate wording to spark derision and mockery – and lead to a social media meltdown.

An eagle-eyed shopper snapped a photo of a sign at Westfield shopping centre bearing the helpful instructions ‘Please use the escalator by Prada’ – and captioned it: ‘Worst. Perfume. Name. Ever’.

An eagle-eyed shopper snapped a photo of a sign at a London shopping centre bearing the helpful instructions 'Please use the escalator by Prada' - which seemed to allude to a clumsily titled new scent
An eagle-eyed shopper snapped a photo of a sign at a London shopping centre bearing the helpful instructions ‘Please use the escalator by Prada’ – which seemed to allude to a clumsily titled new scent

London-based Joe Harland’s wry words suggested that luxury Italian fashion house Prada has released a new scent titled: ‘Please use the escalator.’

He posted the shot to his Twitter account on Saturday after spotting it at the London shopping centre – and the photo quickly garnered over 4,000 likes.

Twitter users went into meltdown coming up with various puns and suggestions for limited-edition releases as a result.

Jake Brown wrote: ‘waiting for the follow up: Scent of a Crowded Elevator.’

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And it wasn’t long before the puns started pouring in, with one user commenting: ‘Designed to give the user a lift?’

Stuart Greaves added ‘There will be some people who get a rise out of this, lol.’

Chris Hawkins commented: ‘Sales may go up with a name like that, but after a while, have to go down (sic)’.

And Jake Collie mustered all his powers of wordplay to offer this nugget of comedy gold: ‘Amazing advert. Can’t help but stair at it.’

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James Sklar managed to find even more comedic nuance in the picture, suggesting that Prada had created an escalator to rival fellow Italian designer Gucci.

He wrote simply: ‘The Gucci Escalator is broken.’

One user with the handle @briankardell inquired: ‘I wonder if they recommend a different scent in case of fire.’

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